Thoughts From an International Trip

Posted on Monday, April 7, 2014 in UEA Blog


I recently had the opportunity to travel to Chongqing, China to assist in communication with Chinese engineers for UEA slip ring applications.  Located in southwestern China, Chongqing is one of the four cities directly governed by the Chinese central government Chonqingand is an economic center along the Yangtze River. It is also a major manufacturing  and transportation hub. Chongqing is a mountainous city with many of the old city buildings built on mountains. It is often called “Mountain City” with its gorgeous city views during the evenings. With high humidity and foggy weather all year around, Chongqing is also called “Fog Capital”. It is famous for its hot (spicy) pot food as well.

Personally, I was curious to see what has happened in China in recent years. A few years ago, our family went back to China to visit family and friends.  During that trip, when we were staying in Beijing, the tremendous infrastructure change we saw was beyond imagination. I could not even recognize the road leading to the university where I had worked before. Similar to my last trip, this time we saw a lot of construction projects in cities.  In Shanghai, we passed by the construction site for a Disney World project co-funded by a joint venture between the Walt Disney company and a Chinese corporation. If you saw these sites, you would probably be convinced that about 50 % of the construction equipment manufactured in the world has been sold in China in recent years. It seems the development is more aggressive over there.  Certainly there is a big market for construction equipment manufactures and their subsystem and components suppliers, like UEA as a slip ring and hydraulic swivel manufacturer, to explore.

Reflecting back on the trip, I think UEA won the business in China because of our product quality. Providing high quality product is a key for every business, especially in the global manufacturing environment. Nowadays we need to change our mindset. The business competition in the market is not just between Chinese domestic manufacturers and foreign manufacturers, but rather a global competition. The strength for UEA is not only to provide high quality product, but also to provide outstanding customer service. Customers in China are even more concerned about the aftermarket service such as technical support and rapid response, because geographical locations and language barriers may significantly impact the overall production process. Recognizing these opportunities and challenges, UEA will definitely do the best to meet our customer requirements both home and abroad.

Bo Li, Design Engineer

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